D&AD NEW BLOOD

Sustainable Fashion Campaign for Do The Green Thing

Entry Submission/Pitch Deck

Mending Kit

Mend-Kit-Layout
Spinning-Patch

It was important to me that this campaign targeted fast fashion customers without shaming them for consuming fast fashion. Often the only alternative, sustainable option for low income households is second hand clothing which is gradually becoming unfeasable as the industry is rapidly gentrified.

Charity store's inventories are declining in quality, increasing in price and require more and more leisure time to sort through. 

Low income individuals are given few alternative options and too often conversations around sustainable fashion can quickly become elitist & exclusionary when people are shamed for unsustainable habits despite it being their only option.

This solution focusses on making sustainable choices as accessible and easy as possible.

Repair Instructions

Button-5000-Edited
Handsew-5000-Edited

Website - Homepage

Mac1

Website - Learn Landing Page

Mac2

Website - Learn Landing Page

Mac3

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