Antonia Neville

LIZARDS OF LEISURE [2022]
Campaign Branding & Packaging Design

Lizards of Leisure is a branded activation campaign for sunscreen that is focused on increasing sun safety amongst 18-25 year olds in Australia and New Zealand.

By reaffirming sun safe habits in early adulthood this campaign aspires to create healthier futures for the next generation.

ORPHIC DECOR [2021]
Illustration & Art Direction

Orphic Decor is a post-punk & indie musician based in Hawke's Bay, New Zealand.

These illustrations were designed to promote their new EP. I was asked to explore psychedelic visuals with consideration for the genre and primarily adult, male audience. They were rolled out as posters, Spotify canvases and CD fold-outs.

Alongside the illustrations I designed a press release file, Squarespace website and art directed a photoshoot.

COMMUNICATION DEVICE [2020]
Product Concept, Packaging & Brand Design

Hue is an experimental project that was developed from the brief "design technology that would enable the user to experience the impossible".

This project draws inspiration from the concept that no language is able to communicate colour to someone who has never seen it.

Hue aims to challenge what we experience beyond the learnt associations that green is the colour of grass and blue is the colour of water. What is it that our subconscious feels when we see these colours?

The branding & packaging was developed to highlight the novelty of this product whilst also reflecting its offering as a technology product.

Design vices used reference iconography associated with sight, colour blindness and visual impairment. Braille, embossing & textures were also used to make the product accessible to visually impaired people.

HAWKE'S BAY ART TRAIL [2021]
Information & Map Design, Brochure Design

This guide was produced for the Hawke's Bay Art Trail as part of my internship with Creative Arts Napier.

In my role I worked with sponsors, managers and a senior graphic designer. I also had to design a categorisation system, draw maps and manage a large volume of information.

This project was part of a promotional event for the annual Hawke's Bay Art Guide. The guide's index of artists is arranged into a trail of open studios over a long weekend in Summer. Numbers shown correspond to their listing numbers within the existing guide.