Communication Device

ABOUT

Hue is an experimental technology project born from the brief to design an experience of the impossible. Rooted in the realization that no language exists to explain colour to someone who has never seen it, Hue explores perception beyond learnt associations. Moving past the idea that green simply means grass or blue means water, to uncover the subconscious responses colour evokes in us.

The project's branding and packaging incorporate iconography related to sight, colour blindness, and visual impairment. It's design aims to strike the balance between technological innovation and experiential novelty. Accessibility features including Braille, embossing, and tactile textures ensure the product can be experienced by visually impaired users, reinforcing the project's core mission to make the impossible tangible for everyone.

CLIENT

Independent Project

SERVICES

#BrandDesign #PackagingDesign

CREDITS

Photography from Unsplash