Hawke's Bay Art Trail

ABOUT

Developed during an internship with Creative Arts Napier, this comprehensive guide supports the annual Hawke's Bay Art Trail; a weekend-long cultural initiative facilitating public access to local artists' studios and creative spaces. The project required management of complex logistical information while maintaining visual clarity and
user-friendly navigation. Working collaboratively with sponsors, managers and a senior graphic designer, the design included a custom categorisation system and illustrated detailed maps that guided visitors through the region's creative spaces. The guide also integrated with the existing Hawke's Bay Art Guide, using numbered waypoints that corresponded to artist listings.

CLIENT

Creative Arts Napier & Arts Inc. Heretaunga

SERVICES

#InformationDesign #Brochure #EventMarketing

CREDITS

SD: Max Parkes, Unit Design