KX Pilates Art Direction

ABOUT

Co-ordinated and executed quarterly photoshoots at KX Pilates studios across Australia. Managing logistics from prop sourcing to scheduling, stakeholder communications and talent briefings. Provided on-site art direction to capture authentic, on-brand imagery, guiding concept development through to final delivery while working under senior creative leadership. This hands-on approach formed a cohesive visual library that elevates the brand's storytelling across all touch points.

PHOTOSHOOT LOCATIONS

Port Melbourne (Melbourne, VIC)
Macquarie Park (Sydney, NSW)
Newstead (Brisbane, QLD)
Glen Waverly (Melbourne, VIC)
Fremantle (Perth, WA)

CONTENT

Photography
Stop Motion
Videography

CLIENT

KX Pilates

SERVICES

#ArtDirection #Planning #AssetLibrary

CREDITS

Dean Kyritsis (Photographer), Theresa Moso