KX40 Campaign

ABOUT

KX40 2025 reimagined KX Pilates' most popular fitness challenge, where participants commit to 20 classes in 40 days. While keeping the campaign's signature orange and iconic lockup, the redesign answered stakeholder calls for renewed energy and impact. The solution came through a dramatic visual shift, replacing polished imagery with raw photography that captured beads of sweat, defined muscles and expressions of pure concentration. This more authentically reflected the challenge's demanding nature while forging a more powerful emotional connection with participants.

CLIENT

KX Pilates

SERVICES

#CampaignDesign #Digital #Print #Socials

CREDITS

CD: Theresa Moso

KX-2510-001-KX40-SOCIALS-LAST-CHANCE-1080x1350px
MockUp_3
KX-2510-001-KX40-PRINT
KX-2510-001-KX40-PRINT2
KX-2510-001-KX40-SOCIALS-HYPE-1080x1350px
KX-2510-001-KX40-SOCIALS-BRANDED-1080x1350px-001
IMG_1981
IMG_1980
KX-2510-001-KX40-SOCIALS-1080x1350px-001
KX-2510-001-KX40-SOCIALS-1080x1350px-004
KX-2510-001-KX40-SOCIALS-1080x1350px-002
KX-2510-001-KX40-SOCIALS-1080x1350px-003
KX-2510-001-KX40-SOCIALS-1080x1350px-005
KX-2510-001-KX40-SOCIALS-REEL-COVER-1080x1920px-001
KX-2510-001-KX40-SOCIALS-REEL-COVER-1080x1920px-002
KX-2510-001-KX40-SOCIALS-REEL-COVER-1080x1920px-003
KX-2510-001-KX40-SOCIALS-REEL-COVER-1080x1920px-004
KX-2510-001-KX40-SOCIALS-REEL-COVER-1080x1920px-005
Frame-50
Frame-52
Frame-53
KX-2510-001-KX40-SOCIALS-PAID-1080x1080px-001